Full job description
Industry: Smart Home Automation, Audio-Visual Solutions, Hospitality Technology
Job Summary
The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s range of smart home automation, audiovisual solutions, and hospitality technology services. This role requires a highly creative individual with experience in identifying target audiences and executing digital campaigns that engage, inform, and convert.
Key Responsibilities
- Develop and oversee a digital marketing strategy to increase brand awareness, lead generation, and conversion rates across all online platforms.
- Manage the creation of relevant and engaging digital content for the company’s website and social media platforms.
- Monitor and analyze the effectiveness of marketing content and campaigns, making data-driven decisions to optimize performance.
- Lead SEO/SEM efforts to improve visibility and rankings on search engine results pages.
- Collaborate with external agencies or internal teams to create visually appealing and effective adverts for various digital platforms.
- Manage the company’s online reputation and respond to customer feedback across digital channels.
- Evaluate end-to-end customer experience across multiple channels and touchpoints.
- Oversee the social media strategy, ensuring alignment with the wider marketing goals.
- Manage and maintain the organization’s website with up-to-date content reflecting current campaigns and promotions.
- Explore new ways to engage audiences and identify new social networks to reach target buyers.
- Track conversion rates and recommend improvements to the website.
- Develop and manage digital marketing campaigns using a range of techniques including paid search, SEO, and PPC.
Performance KPIs
- Brand Visibility: Measurable increase in online presence and brand recognition in relevant markets.
- Lead Generation: Growth in the number of quality leads generated through digital channels.
- Conversion Rates: Improvement in conversion rates from digital campaigns.
- ROI on Marketing Spend: Efficient allocation of the marketing budget with a focus on return on investment.
Incentives
- Performance Bonuses: Bonuses based on campaign success, lead generation, and overall contribution to company growth.
- Professional Development Opportunities: Support for ongoing education and training in digital marketing trends and tools.
