Role Overview
The Media Communication Officer is responsible for managing the organization’s digital communication channels and strengthening its online brand presence. The role focuses on digital marketing, content creation, and audience engagement to promote services, campaigns, and organizational initiatives across digital platforms.
Key Responsibilities
Digital Communications & Brand Messaging
- Develop and implement digital communication strategies aligned with organizational goals and brand guidelines.
- Create, edit, and publish high-quality content for websites, newsletters, email campaigns, and internal communication channels.
- Ensure consistency of brand voice, tone, and visual identity across all digital materials.
Digital Marketing & Online Presence
- Plan, create, and manage content across digital platforms, including social media and email marketing systems.
- Manage and grow the organization’s social media presence (e.g., Instagram, Facebook, LinkedIn, X).
- Design and execute digital marketing campaigns to promote services, programmes, and brand awareness.
- Monitor and analyze digital performance metrics such as reach, engagement, and conversions, and produce regular performance reports.
- Apply basic SEO principles to improve content visibility and website performance.
Content Creation & Design
- Produce creative digital content including graphics, short videos, captions, and promotional materials.
- Use design tools such as Canva, Adobe Creative Suite, or similar platforms.
- Coordinate with external creatives where required to support campaign delivery.
Online Engagement & Reputation Management
- Manage online enquiries, comments, and direct messages across digital platforms in a timely and professional manner.
- Moderate digital platforms to maintain a positive and professional online presence.
- Support online reputation management through consistent messaging and content monitoring.
