Coca-Cola Hellenic Bottling Company is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries.
Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!
About the Job
- The Regional Marketing Execution Lead supports the Channel Marketing Manager focusing on Fragmented Trade in the region to drive shopper and channel management, campaign deployment, and new product management.
- This role is responsible for defining the channel strategy and picture of success for the AH Fragmented channel, deploying POSM to execute PICOS by micro-segments, and bringing to life both national and regional marketing programs in outlets.
- The position requires strong marketing acumen, data-driven decision-making, and the ability to work cross-functionally to ensure timely and impactful execution. We are hiring for multiple locations - West Region (Ibadan), Central Region (Benin) and East Region (Imo/Rivers)
Key Responsibilities
- Act as a thought leader and partner to the Sales organization
- Define clear channel strategy for fragmented trade leveraging performance insights
- Execute and maintain Picture of Success (PICOS) for key outlets and ensure activation of new outlets
- Deploy and manage POSM inventory to ensure 100% utilization and optimize storage conditions
- Operationalize brand initiatives (national and regional) and deliver post-activity reporting
- Drive validation of POSM material quality and explore innovative POSMs to maintain leadership at Point of Sale
- Support planning, coordination, and communication between Sales, Marketing, and agencies
- Develop and share best practices across regions
- Communicate and follow up on execution of Monthly Game Plan to the sales force
- Ensure on-time and in-full execution of marketing campaigns as per SLA
